An official website is one of your most powerful marketing tools, so it’s important to keep the design fresh and the features up to date. If you’re thinking about conducting a website redesign in the coming year, there’s a lot to consider. Before you embark on the project, spend time familiarizing yourself with aesthetic design trends, as well as emerging technology on the web.
Customer personas offer companies a way to connect with their customers, while learning more about the demographics, buying habits and personal preferences of their ideal customer.This approach gives companies a way to develop key strategies for reaching people who will buy into and champion their brand
Promotion calendars vary in complexity from one organization to the next. Some of them rely on popular holidays and routine sales events, while others include a lot of creativity and innovation. The more thought you put into your promotion calendar, the more effective it will be. So, here are a few tips to keep in mind as you plan for the upcoming year
It doesn't come as a shock to most that the world of Social Media has become a pay-to-play space. Organic reach and engagement has seen a plummet since 2014 due to two main reasons; First, there's simply too much content being published on Social Media platforms, making visibility in the News Feed increasingly competitive. Second, some social platforms such as Facebook, Instagram and now LInkedIn deliberately try to show people the content that is most relevant to them, as opposed to surfacing all the content available.
The good news in all of this is that there's a lot you can do to counteract these changes, like being more selective about what you publish, paying attention to when you publish, putting advertising dollars behind certain posts and creating targeted ad campaigns.
Brick and Mortars have faced daunting challenges this year. Consumers are flocking to massive online distributors and spending less time in stores. For many storefronts without an online presence, this has meant a noticeable decrease in sales. The numbers from walk-in traffic in each new quarter are coming in lower than retailers would like, which makes the Holiday Season an essential time for retailers to drastically push sales and meet end of year goals.
The holiday season is a critical time for all businesses as you prepare to close out the end of the year's sales. While the holidays can mean the busiest time of the year, some industries find it the slowest time. The following information and strategies will help you position your business for the best results through this coming Q4 and the holiday season
Lead generation is an important way to keep new customers coming in, but not all leads are created equal.
Brands often benefit from reaching out to consumers who have a vested interest in their products, but how do you find these eager individuals to generate new leads and make a sale? With some extra effort, you can attract them to your company with targeted marketing.
Use these tips to generate quality leads and leverage targeting marketing, both digitally and in real time.
When you're selecting the right marketing partner for your business needs, you can choose between hiring multiple boutique agencies or a single full-service partner. Many small and medium-sized businesses choose the latter, because having a full-service agency on your side has several benefits. Here are three key benefits for you to consider as you determine the best solution to meet your marketing needs.