Brand identity goes far beyond logos, fonts and colors.
Your brand is so much more than a logo, and a color scheme. It’s a feeling, an emotion; it tells the story of "why" you offer what you do. Our Brand Experts excel at uncovering the unique messaging and core values at the heart of companies and organizations. Then our strategic, creative team brings that brand to life in ways that bring consistency and connectivity to customers across all channels.
A THOUGHTFUL, PROVEN BRANDING PROCESS
We begin the branding process by interviewing your executive team and developing a gap analysis. Then we write comprehensive brand messaging for your elevator speech, products and services and target demographics. We use this content to boost your brand recognition through an assortment of media and social presence.
REBRANDING AN ESTABLISHED COMPANY
Companies that have been around awhile often find themselves forced to compete in an increasingly noisy and crowded space. Let’s face it: What got you where you are, won't get you where you need to go. BriteIdea Marketing has extensive expertise in guiding established companies, of all industries, through the rebranding process – shedding baggage, reestablishing market leadership and converting leads.
ADDRESSING THE NEEDS OF THE start-up
Launching a new company, a new product or a new service means unseating the competition and winning mindshare. BriteIdea Marketing has developed a highly effective, adaptive methodology that takes into account overcrowded spaces. We guide your marketing efforts by defining the brand, building awareness, attracting visitors, driving leads, arming the sales team and creating evangelists.