On Monday June 25th, Texas Hill Country Wineries hosted their first annual Golf Tournament. BriteIdea Marketing was there not only as a hole sponsor the day of the event but on their journey to promote the ticket sales and event promotion in the weeks prior.
The game is changing for marketers of businesses and brands across every industry, as trained professionals work to understand the impact of social media networks. Like style trends, traditional marketing tactics tend to circle back - just in a modern way. While Radio personalities and celebrity endorsements still work for major brands who have the budget, social media brand influencers have become the most powerful way to build influence and grow a business.
With the way search engines scan and track keywords, it can be tempting to use a high quantity of keywords to grow your Internet presence. It’s important to build out your website with quality information that your users will find relevant and helpful, in addition to supplying the quantity of keywords that captures attention in the first place.
An official website is one of your most powerful marketing tools, so it’s important to keep the design fresh and the features up to date. If you’re thinking about conducting a website redesign in the coming year, there’s a lot to consider. Before you embark on the project, spend time familiarizing yourself with aesthetic design trends, as well as emerging technology on the web.
Customer personas offer companies a way to connect with their customers, while learning more about the demographics, buying habits and personal preferences of their ideal customer.This approach gives companies a way to develop key strategies for reaching people who will buy into and champion their brand
Promotion calendars vary in complexity from one organization to the next. Some of them rely on popular holidays and routine sales events, while others include a lot of creativity and innovation. The more thought you put into your promotion calendar, the more effective it will be. So, here are a few tips to keep in mind as you plan for the upcoming year
It doesn't come as a shock to most that the world of Social Media has become a pay-to-play space. Organic reach and engagement has seen a plummet since 2014 due to two main reasons; First, there's simply too much content being published on Social Media platforms, making visibility in the News Feed increasingly competitive. Second, some social platforms such as Facebook, Instagram and now LInkedIn deliberately try to show people the content that is most relevant to them, as opposed to surfacing all the content available.
The good news in all of this is that there's a lot you can do to counteract these changes, like being more selective about what you publish, paying attention to when you publish, putting advertising dollars behind certain posts and creating targeted ad campaigns.
Brick and Mortars have faced daunting challenges this year. Consumers are flocking to massive online distributors and spending less time in stores. For many storefronts without an online presence, this has meant a noticeable decrease in sales. The numbers from walk-in traffic in each new quarter are coming in lower than retailers would like, which makes the Holiday Season an essential time for retailers to drastically push sales and meet end of year goals.