Top 5 Creative Digital Marketing Tips for Customer Retention and Business Promotion

Top 5 Creative Digital Marketing Tips for Customer Retention and Business Promotion

According to Big Commerce, 51% of Americans prefer to shop online, and 96% of anyone who has shopped, ever, has made an online purchase. Those numbers are too big to ignore! So how do you capitalize off of the majority of consumers who will be shopping at the convenience of their fingertips in the upcoming holiday season?

Why Reoccurring Revenue Makes more Cents

Why Reoccurring Revenue Makes more Cents

With the membership economy growing more then ever in the last couple of years, there are few things more important then implementing a recurring revenue strategy into your business plan.

Build a Successful AdWords Campaign with the best KPIs

Build a Successful AdWords Campaign with the best KPIs

More tools for digital marketing and marketing metrics pop up all the time, but one company remains the go-to for Search Engine Optimization (SEO)...Google! Where attention to Google Analytics and Google AdWords can give any business a marketing boost.

Keeping your Cool: Creating A Successful End of Year Strategy

Keeping your Cool: Creating A Successful End of Year Strategy

While the last quarter of the year can mean the busiest time of the year, (especially for retailers) some industries find it the slowest time. But no matter the industry, it's crucial to turn your attention towards accessing where you're going and where you've been. Asking yourself what goals you've been able to meet thus far, what successes you've had in the integration of our marketing strategy through the previous quarters, and what needs to be done meet end of year goals. 

Retail Marketing Tips for a Successful Q4

Retail Marketing Tips for a Successful Q4

Brick and Mortars have faced daunting challenges this year. Consumers are flocking to massive online distributors and spending less time in stores. For many storefronts without an online presence, this has meant a noticeable decrease in sales. The numbers from walk-in traffic in each new quarter are coming in lower than retailers would like, which makes the Holiday Season an essential time for retailers to drastically push sales and meet end of year goals.

Go Beyond Vanity Metrics for Better Results

Go Beyond Vanity Metrics for Better Results

Using marketing metrics to measure your campaigns is a great way to find out whether your marketing tactics are effective. There’s a wide range of statistics available for measuring the success of each campaign, but the best information comes when you dig deeper into the data.

Measuring Digital Advertising Efforts and Setting Goals

Measuring Digital Advertising Efforts and Setting Goals

Digital advertising may be different than more traditional forms of marketing, but it is just as important to measure results in the digital sphere. Considering how many different types of advertising and marketing there are to pursue, it may be even more important to measure your results on the web.

Marketing Metrics you should Care about

Marketing Metrics you should Care about

From the water cooler to the boardroom, marketing professionals everywhere are talking about how to measure their efforts more effectively. Studying the metrics of digital marketing campaigns can be challenging, especially if you’re not sure what data should take center-stage. A few key metrics can make the difference between run-of-the-mill analytics reports and impressing your CEO.

You've Found a Brand Influencer, Now What? 3-Steps to an Influential Influencer Strategy.

You've Found a Brand Influencer, Now What? 3-Steps to an Influential Influencer Strategy.

once you've secured your influencer relationship, it's critical to not move forward until you've put a strong strategy in place to ensure results and a positive ROI for both parties! A truly savvy strategy should include success driving criteria that guides your campaign objectives, specific to the involvement of the influencer.

3 Key Factors that are Stealing your Web Traffic - from the American Marketing Association

3 Key Factors that are Stealing your Web Traffic - from the American Marketing Association

website traffic is getting harder to come by every day and they believe we’re in the midst of a digital marketing sea change. One that will compel businesses to reassess their assumptions about how to approach digital marketing. The reckoning marketers have to face is the disappearance of web traffic from three main forces they've outlined, here!

Online Reputation Management

Online Reputation Management

Many different aspects of running a business have an impact on commercial success, but there is one piece of the puzzle that can make or break a company. That’s the company’s online reputation.

How to: Use the Best Metrics to Elevate your Social Media Campaign

How to: Use the Best Metrics to Elevate your Social Media Campaign

So, how do you know when your social media campaign is working?

To determine the success of your social media efforts, measurement and analytics are key.


What the Americans with Disabilities Act means for your Website

What the Americans with Disabilities Act means for your Website

Potential new customers come from all walks of life. Even though company officials may not see them in person in brick-and-mortar stores, it is still important to note that some customers may have disabilities that affect their web browsing experience. Stay up to date on how the Americans with Disabilities Act may affect your website.

Texas Hill Country Wineries Scores a Hole-in-One at Inaugural Golf Tournament

 Texas Hill Country Wineries Scores a Hole-in-One at Inaugural Golf Tournament

On Monday June 25th, Texas Hill Country Wineries hosted their first annual Golf Tournament. BriteIdea Marketing was there not only as a hole sponsor the day of the event but on their journey to promote the ticket sales and event promotion in the weeks prior.

Social Trends to Keep up with in the 3rd and 4th Quarters

Social Trends to Keep up with in the 3rd and 4th Quarters

The social media landscape changes so rapidly that social media managers must study the trends every week – and sometimes every day – to keep up. Trust us, it’s a marathon not a sprint!