With new trends in digital marketing, there are endless opportunities to spend advertising dollars on digital marketing. Business professionals are looking for ways to invest in digital ad buys, ad retargeting and paid social media campaigns, while maintaining traditional marketing efforts, like direct mail.
Promotion calendars vary in complexity from one organization to the next. Some of them rely on popular holidays and routine sales events, while others include a lot of creativity and innovation. The more thought you put into your promotion calendar, the more effective it will be. So, here are a few tips to keep in mind as you plan for the upcoming year.
According to Big Commerce, 51% of Americans prefer to shop online, and 96% of anyone who has shopped, ever, has made an online purchase. Those numbers are too big to ignore! So how do you capitalize off of the majority of consumers who will be shopping at the convenience of their fingertips in the upcoming holiday season?
With the membership economy growing more then ever in the last couple of years, there are few things more important then implementing a recurring revenue strategy into your business plan.
More tools for digital marketing and marketing metrics pop up all the time, but one company remains the go-to for Search Engine Optimization (SEO)...Google! Where attention to Google Analytics and Google AdWords can give any business a marketing boost.
While the last quarter of the year can mean the busiest time of the year, (especially for retailers) some industries find it the slowest time. But no matter the industry, it's crucial to turn your attention towards accessing where you're going and where you've been. Asking yourself what goals you've been able to meet thus far, what successes you've had in the integration of our marketing strategy through the previous quarters, and what needs to be done meet end of year goals.
Brick and Mortars have faced daunting challenges this year. Consumers are flocking to massive online distributors and spending less time in stores. For many storefronts without an online presence, this has meant a noticeable decrease in sales. The numbers from walk-in traffic in each new quarter are coming in lower than retailers would like, which makes the Holiday Season an essential time for retailers to drastically push sales and meet end of year goals.
Using marketing metrics to measure your campaigns is a great way to find out whether your marketing tactics are effective. There’s a wide range of statistics available for measuring the success of each campaign, but the best information comes when you dig deeper into the data.
Digital advertising may be different than more traditional forms of marketing, but it is just as important to measure results in the digital sphere. Considering how many different types of advertising and marketing there are to pursue, it may be even more important to measure your results on the web.
From the water cooler to the boardroom, marketing professionals everywhere are talking about how to measure their efforts more effectively. Studying the metrics of digital marketing campaigns can be challenging, especially if you’re not sure what data should take center-stage. A few key metrics can make the difference between run-of-the-mill analytics reports and impressing your CEO.
once you've secured your influencer relationship, it's critical to not move forward until you've put a strong strategy in place to ensure results and a positive ROI for both parties! A truly savvy strategy should include success driving criteria that guides your campaign objectives, specific to the involvement of the influencer.
website traffic is getting harder to come by every day and they believe we’re in the midst of a digital marketing sea change. One that will compel businesses to reassess their assumptions about how to approach digital marketing. The reckoning marketers have to face is the disappearance of web traffic from three main forces they've outlined, here!
Many different aspects of running a business have an impact on commercial success, but there is one piece of the puzzle that can make or break a company. That’s the company’s online reputation.
So, how do you know when your social media campaign is working?
To determine the success of your social media efforts, measurement and analytics are key.
Potential new customers come from all walks of life. Even though company officials may not see them in person in brick-and-mortar stores, it is still important to note that some customers may have disabilities that affect their web browsing experience. Stay up to date on how the Americans with Disabilities Act may affect your website.