Promotion calendars vary in complexity from one organization to the next. Some of them rely on popular holidays and routine sales events, while others include a lot of creativity and innovation. The more thought you put into your promotion calendar, the more effective it will be. So, here are a few tips to keep in mind as you plan for the upcoming year.
With the membership economy growing more then ever in the last couple of years, there are few things more important then implementing a recurring revenue strategy into your business plan.
once you've secured your influencer relationship, it's critical to not move forward until you've put a strong strategy in place to ensure results and a positive ROI for both parties! A truly savvy strategy should include success driving criteria that guides your campaign objectives, specific to the involvement of the influencer.
website traffic is getting harder to come by every day and they believe we’re in the midst of a digital marketing sea change. One that will compel businesses to reassess their assumptions about how to approach digital marketing. The reckoning marketers have to face is the disappearance of web traffic from three main forces they've outlined, here!
Potential new customers come from all walks of life. Even though company officials may not see them in person in brick-and-mortar stores, it is still important to note that some customers may have disabilities that affect their web browsing experience. Stay up to date on how the Americans with Disabilities Act may affect your website.
The game is changing for marketers of businesses and brands across every industry, as trained professionals work to understand the impact of social media networks. Like style trends, traditional marketing tactics tend to circle back - just in a modern way. While Radio personalities and celebrity endorsements still work for major brands who have the budget, social media brand influencers have become the most powerful way to build influence and grow a business.
With the dawn of the New Year, exciting opportunities are in abundance, for both consumers and businesses alike. People everywhere will see new trends, advances in technology and new marketing strategies from the businesses they know and trust.
Customer personas offer companies a way to connect with their customers, while learning more about the demographics, buying habits and personal preferences of their ideal customer.This approach gives companies a way to develop key strategies for reaching people who will buy into and champion their brand