Branding

Why Reoccurring Revenue Makes more Cents

Why Reoccurring Revenue Makes more Cents

With the membership economy growing more then ever in the last couple of years, there are few things more important then implementing a recurring revenue strategy into your business plan.

You've Found a Brand Influencer, Now What? 3-Steps to an Influential Influencer Strategy.

You've Found a Brand Influencer, Now What? 3-Steps to an Influential Influencer Strategy.

once you've secured your influencer relationship, it's critical to not move forward until you've put a strong strategy in place to ensure results and a positive ROI for both parties! A truly savvy strategy should include success driving criteria that guides your campaign objectives, specific to the involvement of the influencer.

3 Key Factors that are Stealing your Web Traffic - from the American Marketing Association

3 Key Factors that are Stealing your Web Traffic - from the American Marketing Association

website traffic is getting harder to come by every day and they believe we’re in the midst of a digital marketing sea change. One that will compel businesses to reassess their assumptions about how to approach digital marketing. The reckoning marketers have to face is the disappearance of web traffic from three main forces they've outlined, here!

What the Americans with Disabilities Act means for your Website

What the Americans with Disabilities Act means for your Website

Potential new customers come from all walks of life. Even though company officials may not see them in person in brick-and-mortar stores, it is still important to note that some customers may have disabilities that affect their web browsing experience. Stay up to date on how the Americans with Disabilities Act may affect your website.

Finding a Brand Influencer: A 4-Step Process

Finding a Brand Influencer: A 4-Step Process

The game is changing for marketers of businesses and brands across every industry, as trained professionals work to understand the impact of social media networks. Like style trends, traditional marketing tactics tend to circle back - just in a modern way. While Radio personalities and celebrity endorsements still work for major brands who have the budget, social media  brand influencers have become the most powerful way to build influence and grow a business.

New Year, New Brand: Launch a Successful Rebrand in 2018

New Year, New Brand: Launch a Successful Rebrand in 2018

With the dawn of the New Year, exciting opportunities are in abundance, for both consumers and businesses alike. People everywhere will see new trends, advances in technology and new marketing strategies from the businesses they know and trust. 

The Importance of Creating a Customer Persona for your Brand

The Importance of Creating a Customer Persona for your Brand

Customer personas offer companies a way to connect with their customers, while learning more about the demographics, buying habits and personal preferences of their ideal customer.This approach gives companies a way to develop key strategies for reaching people who will buy into and champion their brand