According to Big Commerce, 51% of Americans prefer to shop online, and 96% of anyone who has shopped, ever, has made an online purchase. Those numbers are too big to ignore! So how do you capitalize off of the majority of consumers who will be shopping at the convenience of their fingertips in the upcoming holiday season?
More tools for digital marketing and marketing metrics pop up all the time, but one company remains the go-to for Search Engine Optimization (SEO)...Google! Where attention to Google Analytics and Google AdWords can give any business a marketing boost.
While the last quarter of the year can mean the busiest time of the year, (especially for retailers) some industries find it the slowest time. But no matter the industry, it's crucial to turn your attention towards accessing where you're going and where you've been. Asking yourself what goals you've been able to meet thus far, what successes you've had in the integration of our marketing strategy through the previous quarters, and what needs to be done meet end of year goals.
Digital advertising may be different than more traditional forms of marketing, but it is just as important to measure results in the digital sphere. Considering how many different types of advertising and marketing there are to pursue, it may be even more important to measure your results on the web.
From the water cooler to the boardroom, marketing professionals everywhere are talking about how to measure their efforts more effectively. Studying the metrics of digital marketing campaigns can be challenging, especially if you’re not sure what data should take center-stage. A few key metrics can make the difference between run-of-the-mill analytics reports and impressing your CEO.
On Monday June 25th, Texas Hill Country Wineries hosted their first annual Golf Tournament. BriteIdea Marketing was there not only as a hole sponsor the day of the event but on their journey to promote the ticket sales and event promotion in the weeks prior.
The social media landscape changes so rapidly that social media managers must study the trends every week – and sometimes every day – to keep up. Trust us, it’s a marathon not a sprint!
Do some research so that you know the difference between elements that load quickly and outdated functions that will crash a website or an app. Then put this insight to work for your mobile SEO by incorporating the right elements into the web design.
The game is changing for marketers of businesses and brands across every industry, as trained professionals work to understand the impact of social media networks. Like style trends, traditional marketing tactics tend to circle back - just in a modern way. While Radio personalities and celebrity endorsements still work for major brands who have the budget, social media brand influencers have become the most powerful way to build influence and grow a business.
With the way search engines scan and track keywords, it can be tempting to use a high quantity of keywords to grow your Internet presence. It’s important to build out your website with quality information that your users will find relevant and helpful, in addition to supplying the quantity of keywords that captures attention in the first place.